The first ever Santa Barbara Latte Art Throw Down 2016 was held at SBCast for First Thursday. A customer of mine and I brainstormed a fun event for the locals of Santa Barbara to become more informed about the coffee industry. We thought that by hosting a competition, it would peak people's interest and allow them to become more consciousness of the thing that most people drink every single day. It was a really fun event for the competitors, coming in from Handlebar and The French Press. There were judges, an MC, live footage of the latte art pours projected onto the wall for the crowd, AND an AX as a trophy. Willie from The French Press was the winner.